What made Levi Roots standout?

What made Levi Roots standout?

He found fame and fortune after appearing on the small screen and securing an investment for his Reggae Reggae sauce on Dragons’ Den, but now Levi Roots has inspired leading British filmmakers to tell his extraordinary story on the big screen. The Reggae Reggae brand now has more than 50 products.

Why is Levi Roots so successful?

Levi Roots is a musician, chef and businessman who found success after securing a £50,000 investment for his Reggae Reggae Sauce on Dragon’s Den. 14 years on, he dedicates his time to sharing his story in schools and prisons to inspire young people.

What is Levi Roots famous for?

Levi Roots; musician, chef and “Dragon slayer”. In January 2007 Levi was invited on to the BBC show Dragons’ Den where he famously sang about the virtues of his Reggae Reggae Sauce and became, without doubt, the most famous participant on the show.

What has Levi Roots achieved?

President” for Nelson Mandela in 1996 on his trip to Brixton. He gained widespread fame after appearing on the UK television programme Dragons’ Den in 2007, where he gained £50,000 funding for his Reggae Reggae Sauce.

Is Levi Roots A Millionaire?

Multi millionaire, Jamaican born, Levi Roots – the man whose ‘reggae reggae’ sauce skyrocketed to success on a popular British TV show – will share insights into his entrepreneurial journey with UWI Mona School of Business and Management (MSBM) students on Monday, April 8th.

What is Levi Roots USP?

“I held up my guitar and said: ‘This is my USP.’ There are two things I am passionate about; food and music. I wasn’t there to sell my sauce but to show my passion for the sauce that I knew could out-sell Heinz Tomato Ketchup.”

Who did Levi get his love of cooking from?

With his parents residing in the UK, Levi was brought up by his grandmother, who inspired his love of cooking. Life wasn’t easy for the young Levi. He lived in poverty and didn’t have an education. By the age of 11, Levi was shipped off to the UK to join the rest of his family, where he grew up in Brixton.

Was Levi Roots in jail?

Few stories are as remarkable as that of Levi Roots. As a kid, he stood no chance. He went to Pentonville prison for six months at the age of 15 after being charged with assaulting a police officer. And later, when police raided his youth club, he was sent down for possession of drugs.

Was Levi Roots homeless?

Born in Jamaica in 1958, Keith Valentine Graham, or Levi Roots as he’s better known, is a real rags-to-riches story. With his parents residing in the UK, Levi was brought up by his grandmother, who inspired his love of cooking. Life wasn’t easy for the young Levi. He lived in poverty and didn’t have an education.

How much is Levi Roots worth 2021?

Levi Roots Net Worth: Levi Roots is a British-Jamaican musician, television personality, celebrity chef, and businessman who has a net worth of $45 million. Levi Roots was born in Clarendon, Jamaica in June 1958. Roots has performed with James Brown and Maxi Priest.

Did Dragons Den reject Levi Roots?

But Reggae Reggae sauce proprietor Levi Roots has admitted he lied on the BBC show when he said the secret recipe was handed down by his grandmother. Mr Roots – real name Keith Valentine Graham – appeared on Dragons’ Den in 2007 and secured a £50,000 investment from entrepreneurs Peter Jones and Richard Farleigh.

How much is Levi Roots worth 2020?

What did Levi Roots do for a living?

His passion for Reggae music and Caribbean food helped him to go from unemployed ex-offender to successful entrepreneur, with a little help from the hit BBC show Dragons’ Den. Levi said: “I always loved cooking and I developed a jerk sauce based on the flavours from my childhood.

What kind of sauce does Levi Roots use?

Levi Roots’ Reggae Reggae Sauce is a jerk barbecue sauce. In 2006 4,000 bottles of the sauce were sold at the Notting Hill Carnival. He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons’ Den.

When did Levi Roots appear on Ready Steady Cook?

To coincide with the release of his recipe book, Roots appeared on the 3 June 2008 episode of BBC ‘s Ready Steady Cook as a celebrity. He achieved second place against Lesley Waters . Roots had a television cooking show, Caribbean Food Made Easy, on BBC2, with a book of the same name published in August 2009.

When did Levi Roots appear on Dragons Den?

He later took the sauce to a food trade show, where he was spotted by a BBC producer who approached him to appear on Dragons’ Den. He appeared in the first episode of the fourth series in February 2007, seeking £50,000 of investment from the Dragons in return for a 20% equity stake in Reggae Reggae Sauce.