Why did they change the name Jif?

Why did they change the name Jif?

Name. Cif is sold under the names Jif, Vim, Viss and Handy Andy, depending on which of the 51 countries it is sold in. In January 2001, the name in most of these countries was changed to Cif in order to align marketing and product inventories across the continent.

What happened to Jif cleaner?

Last week, Lever Brothers announced that cleaners’ favourite Jif is to be rebranded as Cif in the UK, in alignment with its global moniker. Of the 60 countries in which the dirt-buster is sold, 39 know it as Cif – in most cases because ‘c’ is easier to pronounce in the local tongue than ‘j’.

Why is it called Cif?

From the beginning, the product was called Jif or Cif, depending on how easy the word was to pronounce in the launch country. In France it was called Cif since day one. Malaysia, Australia, and the UK got Jif. Other variations included Viss (Germany) and Vim (Canada).

Did Jif change its name?

Unilever is changing the name of its ‘Jif’ brand household cleanser in Britain to ‘Cif,’ as its already known in other countries. Such brand streamlining means Unilever can cut marketing and production costs.

Has Jif ever been called jiffy?

“Jif was never named Jiffy,” a representative from the J.M. Smucker Company told INSIDER.

What does back in a Jif mean?

In only a short amount of time; very quickly or at once. Just call us on this number if you have any problems, and we’ll be back in a jiff.

Is CIF cream bleach?

Thanks to the formula with bleach, the Cif Cream 3-In-1 Max Power with Bleach provides triple power of action: deeper, faster, shinier. It penetrates and removes the most stubborn dirt, such as dried grease, burnt food, bathroom scale and other stains. Perfect for keeping your kitchen and bathroom hygienically clean.

Is there bleach in CIF?

Cif Power & Shine Multi-Purpose Spray with Bleach is a great all-round home cleaner. Specifically formulated with the power of bleach for daily deep cleaning action and 100% hygiene. You will be left with sparkling, hygienic and shiny surfaces, free of germs, all around the home.

Was Jif ever peanut butter?

But Jiffy peanut butter never existed “Jif was never named Jiffy,” a representative from the J.M. Smucker Company told INSIDER. “Jiffy” peanut butter is one of them.

When did Jif start to be called CIF?

(It’s the first one.) Called Jif until 2001, like us you probably have vague memories of your mammy using the stuff to scour the bathtub. Interestingly, while it was renamed Cif across Europe it’s still known as Jif in Australia, New Zealand and some other countries.

Why did Unilever change the name of Jif?

Unilever hopes so. As part of its efforts to trim its bulging brand portfolio and simplify its names for products sold in various countries, the consumer-goods giant is changing the name of Jif, its best-selling household cleanser in Britain.

Why are some people unable to pronounce Jif?

The official reason was that our friends on the Continent weren’t able to pronounce “Jif” as most European languages don’t feature a common hard “J”. There was even a patronising advertising campaign showing people from different countries all making a hash of pronouncing it – “Yiff”, “Zheef”, “Heeeff”, etc.