Who are the target customers of Nike?

Who are the target customers of Nike?

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

What type of market does Nike operate in?

The company is operating under the oligopoly market structure. It has close competitors such as Puma, Adidas, and Armour among others. Its products are enjoying high demand due to their quality and proper marketing strategy employed by the company’s management.

What are Nike’s markets and how is Nike positioned in these markets?

Nike is positioned as a premium-brand, selling well-designed and very expensive products. As same time Nike tries to lure customers with a marketing strategy centering on a brand image which is attained by distinctive logo and the advertising logo: “Just do it”.

What is the primary and secondary target market of Nike?

The secondary target market is basically ALL consumers. Nike carries products for practically everyone, especially athletes. Ultimately the consumers are the primary concern of a business, because if there wasn’t a market for Nike’s products then the major businesses wouldn’t stock them in their stores and online.

What is Nike marketing strategy?

The Nike marketing strategy, in summary, is, invest heavily in marketing, use emotional advertising that every human being can identify with, offer premium products at premium prices and sell their products primarily through 3rd party retails stores.

Who is Nike’s competition?

Adidas
Adidas, founded in 1949, is a global brand that is Nike’s top competitor. Nike and Adidas compete across multiple industries, including footwear, apparel, sports equipment, and accessories.

What market segment is Nike targeting?

Nike’s target market is largely consumers ages 15–45. Nike has focused its marketing efforts on the digital space in recent years. The company went high-tech with its push into digital sports and e-commerce.

Is Nike primary secondary or tertiary?

Is Nike a tertiary sector? The shoe is finally sold all over the world. The tertiary sector of the Nike shoe is selling it in stores all over the world. The quartiary sector of the shoe is the shoe improvement division in Nike.

Is Nike a market leader?

Nike has the most dominant market share in North America’s athletic apparel industry (around 27.4% and, recently, own a whopping 96% of the market for basketball shoe industry), and continues to outpace the competitors when it comes to sales: Nike’s annual revenue still grows steadily year after year.

What is Nike’s segmentation targeting and positioning strategy?

Psychographic Nike utilizes psychographic segmentation to target customers based on lifestyle, personality, activities and interests. Specifically, Nike aims to active individuals who take pleasure in sports, gym regularly, are athletes and passionate with sports, which tend to be part of their life.

Who is the target market for Nike products?

Market Target Nike’s target audience is for people who regularly exercise and for those who will wear for fashion trend as it goes well with modern-day clothing. Nike has classified their target customers mainly into three product groups, men’s products, women’s products and kid’s products.

What kind of segmentation does Nike use?

Nike Segmentation and Targeting Nike is unique in the fact that they have a very general targeted demographic segment –their stated target market is “all athletes”. However, this does not mean Nike does not use market segmenting to more precisely define various market segments.

Who is the target audience for Nike Golf?

The Hurley International LLC brand also targets athletes but focuses more on activities associated with young people, such as skateboarding and surfing. The Nike Golf brand is focused on golfers. The company has plans to more aggressively target different groups of consumers, including female consumers and consumers in China and in Western Europe.

Who are the target market for Adidas and Puma?

As we can see, three dominant companies in sportswear: Nike, Adidas, and Puma have almost a similar brand strategy, but the targeting is a little bit different. The demographic part is the same, all three brands target young and active people from 15 – 25 years old. – Nike’s target market is Peacocks.