What promotional strategies are deployed by the big bazaar in the market place?
Big Bazar uses the concept of Bundling where they make combo-packs and offer discounts to customers. This adds value to customers and increases sales thereby reducing their excess inventory. For example, 2 Pepsi 20L bottles for Rs. 250 instead of buying them individually for Rs.
What is the strategy of Big Bazaar?
Price Strategy of Big Bazaar Big Bazaar promises its consumers high-quality products at low prices. Moreover, it offers discounts all year round and creates special sales and campaigns during festivals (Durga Puja, Diwali, etc) to encourage bulk buying.
What are the sales promotion techniques?
11 Important Techniques of Sales Promotion
- (1) Rebate:
- (2) Discount:
- (3) Refunds:
- (4) Product Combination:
- (5) Quantity Gift:
- (6) Instant Draw and Assigned Gift:
- (7) Lucky Draw:
- (8) Usable Benefits:
What are the pricing strategies of big bazaar?
Pricing at Big Bazaar is based on the following techniques:
- Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping.
- Promotional Pricing: Big Bazaar offers financing at low interest rate.
What type of market is big bazaar?
Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores. The retail chain was founded by Kishore Biyani under his parent organisation Future Group, which is known for having a significant prominence in Indian retail and fashion sectors.
Why is Big Bazaar successful?
Big Bazaar – Business Model It offers numerous products at a single platform to its consumers. It is considered to be one of the largest departmental stores in India. The company provides awesome discounts and offers to the customers. This is the only factor that attracts all sorts of people to Big Bazaar.
What have been the key success factors of Big Bazaar?
High brand equity: Big Bazaar has created high brand equity through its promotions and marketing it has created a different image for its products as the cheap and best. Largest chain of retail marketing in India: Big Bazaar is the first retail chain to be started in India and is the largest and successful until now.
Is Big Bazaar successful?
In other words, Big Bazaar is another name for big discounts. Read the Big Bazaar success story below….Big Bazaar – Company Highlights.
| Company Name | Big Bazaar |
|---|---|
| Industry | Retail |
| Founder | Kishore Biyani |
| Founded | 2001 |
| Website | bigbazaar.com |