Table of Contents
What is a creative concept example?
Typically, the creative concept is embodied in a headline, tagline and a key visual. Successful creative concepts are distinctive, memorable, unifying and relevant. Some examples include: Nike’s “Just Do It” campaign, the “Got Milk?” campaign and the Red Ribbon Campaign. The concept could be used across audiences.
How do you present a creative concept?
Associate Vice President, Creative at…
- Never Show a Bad Idea. The first and most important rule is that you should never show work that you would not want to be associated with.
- The Rule of Three.
- Present in Context.
- Name the Concept.
- Focus On the Problem, Not the Aesthetic.
- Present in Person.
Why are creative concepts important?
The creative concept helps define the very core of your campaign message. It serves as a foundation for your campaign content, and summarize the major themes to be communicated to your target audience. It also shapes your audience’s emotion and response towards the campaign message.
What is a creative concept of a campaign?
What is a Creative Campaign? A creative concept is an overarching “Big Idea” that captures audience interest, influences their emotional response and inspires them to take action. It is a unifying theme that can be used across all campaign messages, calls to action, communication channels and audiences.
How do you think of a concept?
When it’s time to choose one concept, ask yourself questions to decide which of your concepts works best with the site, your clients, and the story they want to tell. Sometimes this will point you to an obvious choice and sometimes it won’t. When it doesn’t, do your best to make a choice and go with it.
How do you explain concept design?
A design concept is the core idea driving the design of a product, explained via a collection of sketches, images, and a written statement. This helps the designers and, later, the developers stay on track throughout the creative process, ensuring they bring a product to market with value to target users.
What is included in a creative brief?
A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including the project’s purpose, goals, requirements, messaging, demographics, and other key information. Although not all creative briefs are created equal, they all share the same basic layout.
Can you give me an example of concept?
In the simplest terms, a concept is a name or label that regards or treats an abstraction as if it had concrete or material existence, such as a person, a place, or a thing. For example, the word “moon” (a concept) is not the large, bright, shape-changing object up in the sky, but only represents that celestial object.
How do you explain a concept example?
8 simple ideas for concept development and explanation
- Understand your audience.
- Define your terms.
- Classify and divide your concept into ‘chunks’
- Compare and contrast.
- Tell a story or give an example to illustrate the process or concept.
- Illustrate with examples.
- Show Causes or Effects.
- Compare new concepts to familiar ones.
Why is it important to develop a creative concept?
Developing creative concept is important because the same message, communicated to different types of audience, will need different types of approach. Let’s say if your campaign message is about the benefits of savings, and the campaign objective is to encourage people to save money.
When do you need a creative concept for a campaign?
You will need a different creative approach when delivering the message to adults, teenagers, and kids. A creative concept serves as a tool to deliver the campaign message effectively, based on the types of audience.
What makes an event a creative event concept?
A truly creative event concept will always combine problem-solving with creative solutions and design. A different type of furniture, a new space layout, and a groundbreaking dynamic to foster co-creation and interaction are all elements of innovative design.
How does a creative agency develop a concept?
The creative agencies develop several concepts and test them with the audience. Often, a committee made up of SBCC and government professionals reviews the concepts and makes a final decision based on concept test results and campaign objectives.