What are examples of glittering generality?

What are examples of glittering generality?

Using them has been described as “name-calling in reverse.” Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity.

What is glittering generality in advertising?

The glittering generalities technique uses appealing words and images to sell the product. The message this commercial gives, through indirectly, is that if you buy the item, you will be using a wonderful product, and it will change your life.

How do you identify glittering generalities?

Glittering generalities have two features. They are vague and often ambiguous, and the listener receives the sense that is close to his own perception of the word. Second, they are positive words, sometimes called virtue words. The listener almost instinctively trusts the source.

How do you use glittering generalities in a sentence?

” Southerners thought’all men created equal’was a glittering generality that meant nothing in everyday life .” Writing for the two, Stevens said the decision ” rests largely on the repetition of glittering generalities that have little, if any, application to the compelling history of the state of Hawaii .”

How do you use glittering generalities?

A glittering generality is a vague, “feel good” statement that people are predisposed to want to identify with because of how they see it linking to what they already believe, or want to believe. They are often used in advertising or political campaign slogans, sayings or catchphrases.

What are some examples of propaganda?

Examples of Propaganda:

• Advertisements of any kind are propaganda used to promote a product or service. For example, an ad that promotes one brand of toothpaste over another is an example of propaganda.
• Political signs and commercials are an example of propaganda.
• The government produces many kinds of propaganda.

What is the purpose of glittering generality?

A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.

What are the 7 types of propaganda?

7 Types of Propaganda Techniques Advertisers Use

• Card-Stacking Propaganda.
• Name-Calling Propaganda.
• Bandwagon Propaganda.
• Testimonial Propaganda.
• Transfer Propaganda.
• Glittering Generalities Propaganda.
• Plain Folks Propaganda.

Why is it called glittering?

Rufus Choate, a Whig senator from Massachusetts, likely brought the term into general discourse in his August 1856 public letter to the Maine Whig Committee. In the letter, Choate expressed fear that antislavery Whigs, inspired by the Declaration’s “glittering and sound generalities,” would destroy the Union.

What is meant by glittering generalities?

A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason.

What is an example of transfer propaganda?

Often highly visual, this technique often utilizes symbols superimposed over other visual images. An example of common use of this technique in the United States is for the President to be filmed or photographed in front of the Flag of the United States country’s flag. Another technique used is celebrity endorsement.

What was propaganda used for in ww1?

Propaganda is used to try to make people think a certain way. Stories about bad things the Germans had done were told to make people angry and frightened so everyone would want Britain to beat them in the war.

Which is an example of a glittering generality?

There are many glittering generalities examples most commonly seen in advertising, political campaigns and messages designed to sway public opinion. In advertising campaigns, marketers seek to link the products or services they are promoting directly to an idea or concept that members of the target audience are predisposed to find appealing.

Why are glittering generalities used in propaganda literature?

As the IPA explains, this “lowers our sales resistance and makes us far less suspicious than we ought to be when the speaker begins telling us things ‘the United States must do to preserve democracy.’” Alert readers will recognize that glittering generalities are the mirror image of name-calling words.

Are there any glittering generalities in the name of political action committees?

One also encounters glittering generalities in the names of political action committees and lobbying groups on all sides of the political spectrum. For example: What’s wrong with peace, progress, prosperity, and freedom, you might be wondering? Aren’t these all good things? Absolutely!