Table of Contents
Is BrightRoll part of Verizon?
BrightRoll was a programmatic video advertising platform that was acquired by Yahoo!….BrightRoll.
| Type | Subsidiary |
|---|---|
| Headquarters | San Francisco, California , United States |
| Parent | Yahoo! (2014–2017) Verizon Media (2017–present) |
| Website | www.brightroll.com |
What does BrightRoll do?
BrightRoll provides an effective solution aggregating high-quality publishers together into a unified network and utilizing programmatic advertising to allow real-time buying on the largest set of online video advertising inventory available.
Is BrightRoll a dsp?
BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.
Who bought BrightRoll?
BrightRoll was acquired by Yahoo for $640M on Nov 11, 2014 . This deal was done in Cash .
What is Yahoo ads?
Yahoo display ads can be shown to people who previously showed interest in your brand, product, or service. This is a form of personalized advertising called retargeting (aka remarketing). Instead of appearing in search engine results, they’re located at the top, bottom, sides, or middle of the content on a web page.
What is Verizon Media DSP?
Verizon Media DSP is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV.
What is Yahoo DSP?
“Demand Side Platforms” or “DSP” means the platforms made available by Yahoo where Media Buyers may bid for and buy Inventory, manage their buying and track their Ads. “DSP Data” means Yahoo Data and/or Third Party Data.
How much does a Yahoo ad cost?
You will need to pay a monthly fee, which is determined by the directory where your site is located. This fee can vary from $5 to $300 per month. All you need to do is provide a credit card and your monthly fee will be automatically deducted.
What is Verizon’s DSP called?
Verizon Media’s full-funnel DOOH suite enables advertisers to plan, deliver and optimize their DOOH strategies alongside the rest of their programmatic buys.
Who uses a DSP?
A demand-side platform is software used by advertisers to buy mobile, search, and video ads from a marketplace on which publishers list advertising inventory. These platforms allow for the management of advertising across many real-time bidding networks, as opposed to just one, like Google Ads.
Is PulsePoint a DSP?
In its quest, PulsePoint began its partnership late last year with demand-side platform (DSP) MediaMath to offer narrow audience segments that can be combined with contextual targeting for what PulsePoint is calling its Custom Programmatic Solution (CPS).
Who is the founder and CEO of BrightRoll?
BrightRoll was founded in June 2006 by Tod Sacerdoti, the company’s CEO, and Dru Nelson. Its headquarters were in San Francisco, California, with offices across the United States, Canada, and Europe. In November 2014, Yahoo! announced that it would acquire BrightRoll for $640 million.
What is the purpose of the BrightRoll platform?
The BrightRoll platform delivers, manages and measures the performance of digital video advertising campaigns across web, mobile, and connected TV. According to comScore, BrightRoll reached the most unique viewers in the United States in 2013.
Who is the owner of BrightRoll DSP platform?
BrightRoll DSP is a global Demand Side Platform headquartered in California, USA and owned by Yahoo.
When did BrightRoll get bought out by Yahoo?
As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. BrightRoll was acquired by Yahoo for $640M on Nov 11, 2014. This deal was done in Cash.